Brilliant Business Creativity

Richard Hall’s new book puts creativity back on the business agenda.

Nick Fitzherbert

Brilliant Business CreativityI’ve tried to describe all the different ways of getting groups of executives to stretch their creative sinews. All the techniques are here and how to get the most out of them.

This seems to me an essential handbook if you’re trying to awaken your team. It also shows creativity is fun. And being creative doesn’t mean being wacky, getting out of the box or acting without thought or discipline. It’s about gaining a competitive edge.

Shortlisted as Business Book of the Year 2010 by the Chartered Management Institute. Henry Mintzberg’s “Managing” won. Of course it did.

Creativity is the last legal way of gaining an unfair advantage.

Lord Maurice Saatchi

Bookmark and Share

Leave a Reply

Your comment may need to be approved before appearing on the site.