Articles about Strategy.
The First 90 Days in a New Job.
The 90-day Window.
That’s about how long you have to prove yourself in a new job – here’s how to impress and achieve results.
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Marketing is dead. Long live marketing.
Penny Hunt, one of the best advertising planners I know, said to me recently “do you think that the time we spent on marketing was actually like gift wrapping the product and at the same time concealing it?” She paused and added “would we do it like that now do you think?”
A resounding “yes” to the first’; a thunderous “no” to the second.
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