Richard Hall’s new book puts creativity back on the business agenda.
I’ve tried to describe all the different ways of getting groups of executives to stretch their creative sinews. All the techniques are here and how to get the most out of them.
This seems to me an essential handbook if you’re trying to awaken your team. It also shows creativity is fun. And being creative doesn’t mean being wacky, getting out of the box or acting without thought or discipline. It’s about gaining a competitive edge.
Shortlisted as Business Book of the Year 2010 by the Chartered Management Institute. Henry Mintzberg’s “Managing” won. Of course it did.
Creativity is the last legal way of gaining an unfair advantage.
Lord Maurice Saatchi
Full of amusement, telling anecdotes and great wisdom – I wish that good advice was always so appealing.
Professor Marcus Alexander, London Business School
It’s a terrible hyped title. Sorry. If only I’d called it “A pocket-book to keeping your job and increasing your salary” I’d have been happier.
It contains a whole lot of home truths like how to manage your boss; how to impress people by how you look and how much you know; an important chapter on team building and one on being Renaissance Man in a busy-busy world.
I think it’s the best guidebook to corporate survival around and I’m glad I wrote it.
It’s now in Arabic, Chinese, French, German, Polish, Malaysian, Spanish, Vietnamese and Russian.
Suddenly business has become an extreme sport. Good luck.
Hall backs up his claims that the business of marketing should be a rollercoaster, with a high-speed tour of what makes this profession great.
Will Arnold-Baker, Managing Director Publicis UK
I set out to write what I thought was the best book on marketing for everyday reading that there was.
It’s not a text book. It’s a thriller. Because that’s what marketing is. Utterly thrilling.
The argument is this. Marketing is so much more important than finance and corporate strategy and change management and leadership profiling and all that stuff.
Marketing and engineering together made our recent civilisation great and it’s time to reassert the magic of marketing. It’s the skill of making marketplaces change. Steve Jobs is a marketer first, foremost and memorably.
Consistently the best-selling marketing book on Amazon ‘Brilliant Marketing’ is going into a second edition in early 2012.
New Brilliant Marketing will have updated case studies, an extended section on digital marketing and social media and sharper practical advice to start-ups and SMEs on how to lift their marketing game and literally be brilliant.
In marketing you have the power to transform a business.