Brilliant Business Creativity

Richard Hall’s new book puts creativity back on the business agenda.

Nick Fitzherbert

Brilliant Business CreativityI’ve tried to describe all the different ways of getting groups of executives to stretch their creative sinews. All the techniques are here and how to get the most out of them.

This seems to me an essential handbook if you’re trying to awaken your team. It also shows creativity is fun. And being creative doesn’t mean being wacky, getting out of the box or acting without thought or discipline. It’s about gaining a competitive edge.

Shortlisted as Business Book of the Year 2010 by the Chartered Management Institute. Henry Mintzberg’s “Managing” won. Of course it did.

Creativity is the last legal way of gaining an unfair advantage.

Lord Maurice Saatchi

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The Secrets of Success at Work (2nd Edition)

Full of amusement, telling anecdotes and  great wisdom – I wish that good advice was always so appealing.

Professor Marcus Alexander, London Business School

The Secrets of Success at Workhttp://www.london.edu/facultyandresearch/faculty/search.do?uid=malexander

It’s a terrible hyped title. Sorry. If only I’d called it “A pocket-book to keeping your job and increasing your salary” I’d have been happier.

It contains a whole lot of home truths like how to manage your boss; how to impress people by how you look and how much you know; an important chapter on team building and one on being Renaissance Man in a busy-busy world.

I think it’s the best guidebook to corporate survival around and I’m glad I wrote it.

It’s now in Arabic, Chinese, French, German, Polish, Malaysian, Spanish, Vietnamese and Russian.

It concludes:

Suddenly business has become an extreme sport. Good luck.

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Brilliant Marketing

Hall backs up his claims that the business of marketing should be a rollercoaster, with a high-speed tour of what makes this profession great.

Will Arnold-Baker, Managing Director Publicis UK

Brilliant MarketingI set out to write what I thought was the best book on marketing for everyday reading that there was.

It’s not a text book. It’s a thriller. Because that’s what marketing is. Utterly thrilling.

The argument is this. Marketing is so much more important than finance and corporate strategy and change management and leadership profiling and all that stuff.

Marketing and engineering together made our recent civilisation great and it’s time to reassert the magic of marketing. It’s the skill of making marketplaces change. Steve Jobs is a marketer first, foremost and memorably.

Consistently the best-selling marketing book on Amazon ‘Brilliant Marketing’ is going into a second edition in early 2012.

New Brilliant Marketing will have updated case studies, an extended section on digital marketing and social media and sharper practical advice to start-ups and SMEs on how to lift their marketing game and literally be brilliant.

In marketing you have the power to transform a business.

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Interview with pimpmycause.org

Richard, for the benefit of our readers, you have written the most popular book on marketing on Amazon.co.uk: Brilliant Marketing: What the Best Marketers Know, Do and Say.
What led you to write the book?

I love writing and I’ve spent most of my adult life in marketing. That’s the boring bit.
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Generation Z and a suitcase full of marketing.

Or maybe it’s a very expensive rucksack.

Generation Z, like all such cohorts assigned by sociologists, are, by definition, dangerously generalised and simplified. But just bear with this one foe a moment.
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How marketing sorts out which are the best businesses.

You can’t have spent most of your working life in marketing as I have without believing that marketing is really pretty important.

Yet part of me,  in sync with the mood of today, is wondering if marketing is all it’s cracked up to be and whether, sometimes, it isn’t just expensive Elastoplast sticking together and promoting defective product.
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Creativity is the legal way of gaining an unfair advantage.

The originator of the idea that creativity can give you an unfair advantage is Maurice Saatchi.

Now Lord Saatchi he lived this out in the way he and Charles, his brother, launched their agency Saatchi & Saatchi in the 1970s.
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How to market a new business.

If you have started your own business you could probably tell the rest of us what marketing is all about as you have already made the jump into territory demanding passion, insight and sheer bloody courage.
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Marketing is dead. Long live marketing.

Penny Hunt, one of the best advertising planners I know, said to me recently “do you think that the time we spent on marketing was actually like gift wrapping the product and at the same time concealing it?” She paused and added “would we do it like that now do you think?”

A resounding “yes” to the first’; a thunderous “no” to the second.
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