Articles about Business.
How marketing sorts out which are the best businesses.
You can’t have spent most of your working life in marketing as I have without believing that marketing is really pretty important.
Yet part of me, in sync with the mood of today, is wondering if marketing is all it’s cracked up to be and whether, sometimes, it isn’t just expensive Elastoplast sticking together and promoting defective product.
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How to market a new business.
If you have started your own business you could probably tell the rest of us what marketing is all about as you have already made the jump into territory demanding passion, insight and sheer bloody courage.
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