Articles about Creative Industries.
Give me theatre darling.
I saw Kevin Spacey talk on the importance of the Arts at the Great Methodist Hall, Westminster to a packed, adoring audience. This was the week before the Chancellor’s announcement on the cuts of 29% with which Arts Secretary Jeremy Hunt seemed, bizarrely, rather pleased.
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How marketing sorts out which are the best businesses.
You can’t have spent most of your working life in marketing as I have without believing that marketing is really pretty important.
Yet part of me, in sync with the mood of today, is wondering if marketing is all it’s cracked up to be and whether, sometimes, it isn’t just expensive Elastoplast sticking together and promoting defective product.
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