Articles about Customisation.
by Stan Davis and Christopher Meyer
Stan is the visionary and guru, Christopher the corporate guy from Ernst and Young and then Monitor, the consulting group. They argue we are living in a world that is like a night club with strobe lighting. A world where the intangibles of marketing and connectivity are the key as everyone can do the left brain stuff of getting the functionality right (viz. all cars work). The book is a thinly disguised list of ways to run a modern business…none the less it raises interesting issues.
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