Articles about Design.

The Circle of Innovation – “You can’t shrink your way to greatness”.

By Tom Peters

Tom Peters worked at McKinsey. He made his name writing “In Search of Excellence” with Robert Waterman. He is now the world famous speaker and ranter and provoker of thought. His books are rich in opinion, prejudice and anger that business has failed to keep up with a rapidly changing world. He quotes General Shinseko, in his more recent book “Re-Imagine”, who said “if you don’t like change you’ll like irrelevance even less.”

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