Articles about Future.
Generation Z and a suitcase full of marketing.
Or maybe it’s a very expensive rucksack.
Generation Z, like all such cohorts assigned by sociologists, are, by definition, dangerously generalised and simplified. But just bear with this one foe a moment.
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Marketing is dead. Long live marketing.
Penny Hunt, one of the best advertising planners I know, said to me recently “do you think that the time we spent on marketing was actually like gift wrapping the product and at the same time concealing it?” She paused and added “would we do it like that now do you think?”
A resounding “yes” to the first’; a thunderous “no” to the second.
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