Articles about People.

How marketing sorts out which are the best businesses.

You can’t have spent most of your working life in marketing as I have without believing that marketing is really pretty important.

Yet part of me,  in sync with the mood of today, is wondering if marketing is all it’s cracked up to be and whether, sometimes, it isn’t just expensive Elastoplast sticking together and promoting defective product.

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Submitted by Richard Hall, filed under: , , , ,