Articles about Innovation.
Blur – The Speed of Change in the Connected Economy.
by Stan Davis and Christopher Meyer
Stan is the visionary and guru, Christopher the corporate guy from Ernst and Young and then Monitor, the consulting group. They argue we are living in a world that is like a night club with strobe lighting. A world where the intangibles of marketing and connectivity are the key as everyone can do the left brain stuff of getting the functionality right (viz. all cars work). The book is a thinly disguised list of ways to run a modern business…none the less it raises interesting issues.
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The Circle of Innovation – “You can’t shrink your way to greatness”.
By Tom Peters
Tom Peters worked at McKinsey. He made his name writing “In Search of Excellence” with Robert Waterman. He is now the world famous speaker and ranter and provoker of thought. His books are rich in opinion, prejudice and anger that business has failed to keep up with a rapidly changing world. He quotes General Shinseko, in his more recent book “Re-Imagine”, who said “if you don’t like change you’ll like irrelevance even less.”
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How marketing sorts out which are the best businesses.
You can’t have spent most of your working life in marketing as I have without believing that marketing is really pretty important.
Yet part of me, in sync with the mood of today, is wondering if marketing is all it’s cracked up to be and whether, sometimes, it isn’t just expensive Elastoplast sticking together and promoting defective product.
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Creativity is the legal way of gaining an unfair advantage.
The originator of the idea that creativity can give you an unfair advantage is Maurice Saatchi.
Now Lord Saatchi he lived this out in the way he and Charles, his brother, launched their agency Saatchi & Saatchi in the 1970s.
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